Why Machine Learning is the future of Mobile Applications development

When were you born? Maybe the internet didn’t exist yet and nobody even thought of social media. What is for sure is that Machine Learning still sounded as science fiction, although it was in its infancy already. Machine Learning is a subfield of Artificial Intelligence research, based on the concept that machines do not only store and analyse data, but they can be trained to learn from it and to predict future outcomes by recognising patterns in the data. Machine Learning has already entered all industries, from healthcare to finance. Small businesses and huge enterprises are investing heaps of money to develop state-of-the-art solutions which […]

How a branded app can reduce the marketing effort

In the 90’s, businesses having their own website were rare. Having a good website often represented the competitive advantage all companies were on the look for and the rapid development of e-commerce made it possible for online-only giants (Amazon, Ebay) to be founded. Twenty years later, having a website is a prerequisite for going into business, yet consumers are looking for something different. According to ComScore, American adults aged over 18 spend on average 3 hours per day on their mobile phones, while 63% millennials maintain that they shop on their smartphones everyday. Here is an overview of how consumers use their […]

Why do users uninstall your app?

It’s a make or break situation: either your app is uninstalled within a few minutes from installation or it is used consistently for months. According to ComScore, mobile users put their most essential apps on their home screen. On the contrary, apps that fail to make it to the first screen are often uninstalled and up to 20% apps are used once and abandoned thereafter. Although some apps are uninstalled after they have served their function (for example the Ryanair app, which many users uninstall after they have boarded their plane), most mobile applications disappear from users’ screens because of poor performance or failure […]

4 Tips to provide Great User Experience

Have you ever happened to overlook a few typos just because you always “read what you think you wrote”? When you are creating a mobile app, you might make the same mistake. You know how your app works and you know what it is expected to do. The thing is…your users don’t. New apps are coming on the market every day and to make sure you keep ahead of the competition, your product must engage users in the right way. The first step is to offer an easy-to-use mobile app, which provides a superior user experience. How to do that? Here are a […]

7 Mobile apps trends to look forward to in 2018

No business or human activity can call itself out from the mobile revolution. This year, the number of mobile users in the world has grown to 5 Billion, of whom 1.6 Billion use e-commerce. 98% Millennials own a smartphone and 63% use it shop online, while the average American adult spends at least 3 hours a day on their mobile device. Mobile devices represent an unprecedented opportunity for all kinds of business, provided they are able to take advantage of them. Therefore it is worth to try and be prepared for the trends that will dominate the Mobile Apps market this year. Let’s have a look […]