users unistall apps

Why do users uninstall your app?

It’s a make or break situation: either your app is uninstalled within a few minutes from installation or it is used consistently for months. According to ComScore, mobile users put their most essential apps on their home screen. On the contrary, apps that fail to make it to the first screen are often uninstalled and up to 20% apps are used once and abandoned […]

telco

3 Trends that will reshape the Telecommunications Industry

“The mobile telecommunications market is reaching its tipping phase”. We have been hearing this refrain for years, as consumers have become more and more interested in data and connectivity rather than voice minutes and SMS. Mobile operators have defended from the attack of internet providers by launching offers including ridiculous amounts of gigabytes data, while voice communications have moved to the […]

4 Tips to provide Great User Experience

Have you ever happened to overlook a few typos just because you always “read what you think you wrote”? When you are creating a mobile app, you might make the same mistake. You know how your app works and you know what it is expected to do. The thing is…your users don’t. New apps are coming on the market every day […]