3 Ways the IoT will improve your holiday

With temperatures increasing and all of your friends ready to spend the Summer Holidays in dreamy places, you can’t wait to start your holiday too. Maybe it’s just a matter of days before you close your laptop and drive to the airport or maybe there are still a few days to go before you can say “Goodbye everyone, see you when I’m back!”. In either case, you have long been waiting for your holiday and the last thing you want is for unexpected incidents to ruin it. On the contrary, it is estimated that more and more people expect customised travel […]

Why Machine Learning is the future of Mobile Applications development

When were you born? Maybe the internet didn’t exist yet and nobody even thought of social media. What is for sure is that Machine Learning still sounded as science fiction, although it was in its infancy already. Machine Learning is a subfield of Artificial Intelligence research, based on the concept that machines do not only store and analyse data, but they can be trained to learn from it and to predict future outcomes by recognising patterns in the data. Machine Learning has already entered all industries, from healthcare to finance. Small businesses and huge enterprises are investing heaps of money to develop state-of-the-art solutions which […]

Smart Luggage is here to stay – if it’s done right!

If you are already dreaming about your next holiday to a far-off location and you are planning to take smart luggage with you, well…you might have to rethink your suitcase. Last 6th December, American Airlines, Alaska Airlines and Delta implemented new rules regarding electronic device transportation on their flights, due to security concerns. The three American airlines announced that smart luggage with an embedded lithium battery will no longer be allowed on their flights. Because lithium batteries are highly inflammable and at risk of catching fire on board, every lithium-running device (built-in scales, power banks and luggage tracking devices, to name […]

Luxury Travellers: in search of the digital added value

Gone are the days when luxury travellers were silver-haired and had no familiarity with the digital world. According to The Drum, in 2017 your typical luxury consumer is aged between 25 and 45, has no children (and higher disposable income) and is from Asia or Middle East. In other words, a large amount of 2017 luxury travellers are Millennials, born in the years when any technology innovation and all the latest gizmos were at hand’s reach. In fact, up to 57% of the wealthy stated that they like to have the latest gadgets, which often means being the first to try all the latest IoT devices and wearables. […]

Customise your Android Smartphone in 5 steps

In the eternal battle between iOS and Android, there is one thing Apple simply cannot claim. Customization. Indeed, the Android operating system is famous for allowing endless customizations and triggering users’ creativity. There are plenty of options to make an Android phone truly yours, from changing the wallpaper to making your smartphone completely unrecognizable. Here are a few tips to change a few or a lot of details on your phone so as to make it totally unique.     CHANGE THE WALLPAPER Changing the wallpaper is probably the most immediate and easy customisation to do on an Android smartphone. You can […]

How a branded app can reduce the marketing effort

In the 90’s, businesses having their own website were rare. Having a good website often represented the competitive advantage all companies were on the look for and the rapid development of e-commerce made it possible for online-only giants (Amazon, Ebay) to be founded. Twenty years later, having a website is a prerequisite for going into business, yet consumers are looking for something different. According to ComScore, American adults aged over 18 spend on average 3 hours per day on their mobile phones, while 63% millennials maintain that they shop on their smartphones everyday. Here is an overview of how consumers use their […]

4 Tips to provide Great User Experience

Have you ever happened to overlook a few typos just because you always “read what you think you wrote”? When you are creating a mobile app, you might make the same mistake. You know how your app works and you know what it is expected to do. The thing is…your users don’t. New apps are coming on the market every day and to make sure you keep ahead of the competition, your product must engage users in the right way. The first step is to offer an easy-to-use mobile app, which provides a superior user experience. How to do that? Here are a […]

7 Mobile apps trends to look forward to in 2018

No business or human activity can call itself out from the mobile revolution. This year, the number of mobile users in the world has grown to 5 Billion, of whom 1.6 Billion use e-commerce. 98% Millennials own a smartphone and 63% use it shop online, while the average American adult spends at least 3 hours a day on their mobile device. Mobile devices represent an unprecedented opportunity for all kinds of business, provided they are able to take advantage of them. Therefore it is worth to try and be prepared for the trends that will dominate the Mobile Apps market this year. Let’s have a look […]