How a branded app can reduce the marketing effort

In the 90’s, businesses having their own website were rare. Having a good website often represented the competitive advantage all companies were on the look for and the rapid development of e-commerce made it possible for online-only giants (Amazon, Ebay) to be founded. Twenty years later, having a website is a prerequisite for going into business, yet consumers are looking for something different. According to ComScore, American adults aged over 18 spend on average 3 hours per day on their mobile phones, while 63% millennials maintain that they shop on their smartphones everyday. Here is an overview of how consumers use their […]