Mobile applications development

Customise your Android Smartphone in 5 steps

In the eternal battle between iOS and Android, there is one thing Apple simply cannot claim. Customization. Indeed, the Android operating system is famous for allowing endless customizations and triggering users’ creativity. There are plenty of options to make an Android phone truly yours, from changing the wallpaper to making your smartphone completely unrecognizable. Here are a few tips to change a […]

Branded custom mobile app

How a branded app can reduce the marketing effort

In the 90’s, businesses having their own website were rare. Having a good website often represented the competitive advantage all companies were on the look for and the rapid development of e-commerce made it possible for online-only giants (Amazon, Ebay) to be founded. Twenty years later, having a website is a prerequisite for going into business, yet consumers are looking […]

users unistall apps

Why do users uninstall your app?

It’s a make or break situation: either your app is uninstalled within a few minutes from installation or it is used consistently for months. According to ComScore, mobile users put their most essential apps on their home screen. On the contrary, apps that fail to make it to the first screen are often uninstalled and up to 20% apps are used once and abandoned […]

telco

3 Trends that will reshape the Telecommunications Industry

“The mobile telecommunications market is reaching its tipping phase”. We have been hearing this refrain for years, as consumers have become more and more interested in data and connectivity rather than voice minutes and SMS. Mobile operators have defended from the attack of internet providers by launching offers including ridiculous amounts of gigabytes data, while voice communications have moved to the […]

4 Tips to provide Great User Experience

Have you ever happened to overlook a few typos just because you always “read what you think you wrote”? When you are creating a mobile app, you might make the same mistake. You know how your app works and you know what it is expected to do. The thing is…your users don’t. New apps are coming on the market every day […]

How wearables will improve security

These days there is a big fuss about Wearable Technology and wearables in general. First of all, it is not just technology you can wear (thank you Ellen for that hint!). It is so much more. Wearables are the natural evolution of IoT devices, which are integrated inside fashion, jewellery and baggage, creating a network of connected items you can wear and forget about straight after. Endowed with […]

artificial intelligence

3 Industries which can no longer do without Artificial Intelligence

If there is one thing you can bet on, it’s that the future is digital. Companies sticking to outdated business models keep going out of business, while digital tools such as mobile apps, social networks and instant messaging are taking off. Suffice it to say that six out of ten of the world’s most valuable brands are digital brands, leading the digital revolution. Firms wanting to stay into business must […]

7 Mobile apps trends to look forward to in 2018

No business or human activity can call itself out from the mobile revolution. This year, the number of mobile users in the world has grown to 5 Billion, of whom 1.6 Billion use e-commerce. 98% Millennials own a smartphone and 63% use it shop online, while the average American adult spends at least 3 hours a day on their mobile device. Mobile devices represent an unprecedented […]

3 Reasons why we desperately need Smart Cities

It all started with the Internet of Things. Two, three, ten connected devices and before you even realize, you are living in a connected world where the devices around you know way more than you do. Today, the Internet of Things is so ubiquitous that we can’t stop talking about Smart Cities and Smart Living. The new era has started. Your fridge can […]

10 Stunning Figures about IoT

As technology advances, communications no longer entail human beings only. The rapid development of Internet of Things (IoT) has created a huge, world wide network of inter-connected devices which support human-to-machine (HMI) and machine-to-machine (M2M) interactions. Some even maintain that the first IoT devices date back to early 1970’s, with ATMs figuring as the first examples of the new trend. IoT has come a long way since […]