It’s a make or break situation: either your app is uninstalled within a few minutes from installation or it is used consistently for months.
According to ComScore, mobile users put their most essential apps on their home screen. On the contrary, apps that fail to make it to the first screen are often uninstalled and up to 20% apps are used once and abandoned thereafter.
Although some apps are uninstalled after they have served their function (for example the Ryanair app, which many users uninstall after they have boarded their plane), most mobile applications disappear from users’ screens because of poor performance or failure to meet the user’s expectations.
Because you spend your time and energy to design, implement and upload mobile applications on Google Play and iTunes, it’s a shame that all your work goes wasted.
Ensure great performance
Your app’s performance is a critical factor in making or breaking the relationship with your app users. Slowness, crashes and lack of responsiveness are often the reasons why mobile users get tired and annoyed with your app, so that you must ensure the utmost performance for your application.
First Time User Experience
You never get a second chance to make a good first impression. Most apps are used only once because of poor experience at first usage. That is why it is worthwhile to launch guided tours, wizards or provide users with directions to help them make the most of the app experience.
It is important for you app to have an engaging and captivating user interface. Use the right fonts and colour combinations to attract the user’s attention and make it intuitive to navigate between different sections. Make sure users find the menu easily and make most used features more prominent.
Mobile users expect apps to be as fast as lightspeed. No doubt they are ready to uninstall your app if it takes too long to access the main features. Make sure your app includes single sign-on options and saves the user’s details to speed up access.
Users want to be in control of what they do with their smartphones. You should always allow users to opt in or out from notifications, as too many notifications might feel intrusive or pushy. Sometimes, they even sign in to receive promotional information. In this case, make sure notifications are carefully targeted to meet user’s preferences and tastes.
Lack of Translations
Language is important. How many people would install an app in a language they don’t understand? Even worse, how many people would keep using an app that’s full of typos or grammar mistakes? You don’t have to be a grammar nazi to see how annoying that is! That is why you should translate you app in as many languages as you can and double/triple check it for mistakes.
50% mobile users uninstall their apps because they take up too much storage space. Make sure your app is as light as possible and can be transferred on a SD cards, in order not to affect either the app or the mobile phone performance.
To find out more on how to create an engaging mobile user experience check out our website.