Have you ever happened to overlook a few typos just because you always "read what you think you wrote"? When you are creating a mobile app, you might make the same mistake.
You know how your app works and you know what it is expected to do. The thing is...your users don't.
New apps are coming on the market every day and to make sure you keep ahead of the competition, your product must engage users in the right way.
The first step is to offer an easy-to-use mobile app, which provides a superior user experience.
How to do that? Here are a few tips.
It doesn't have to be a 100-page handbook, but you need to give users a few directions on how to make the most of the app they just downloaded. One of the key elements shaping user experience is ease of use. In other words, if your app is not clear and users don't know where to strat from when looking for something, they will probably just uninstall it.
The best solution is to start the app with a picture or a wizard, guiding the user through all the stages of the app usage. Not only does this support users in the set up stage, but it may help them find out all the app functions.
Write short texts
At times, you will have to include some text in your app. Make it as short as possible. The shift from paper to digital has decreased the amount of text people are willing to read on screen, and this further decreases when you move from laptop to mobile screen. Keep your text short and straight to the point.
Use a single sign-on autentication system
80% of mobile users are younger than 55. Young people now want everything to be fast and easy to access. This being the expectation, why not leverage signle sing-on technology to allow your mobile users to access your app by connecting it with Google, Facebook or LinkedIn? In this way, users will be able to access all the app features faster, without wasting their time entering their details for the hundredth time.
Insert a Menu
Most of your users will not know how to move in the different sections of your app. Do not leave them to figure it out on their own. Place a menu in the top corner of the screen and make it clear which sections they can choose from. This will make the app easier to use, leaving the user free to enjoy the app experience.
To find out more tips on how to engage your customers, check out our website.
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